Karen Elson Replaces Angelina Jolie as Face of St. John
In Spring of 2006, Angelina Jolie became the new face and spokeswoman for St. John. When the campaign was launched it created a lot of buzz in the fashion industry. At the peak of her career, Angelina was the essence of Hollywood glamour. People believed her independence, sexiness, sophistication and success would help rejuvenate a brand who’s image was becoming way too stuffy. Yesterday, the firm announced that Angelina Jolie had been replaced by Karen Elson as the face of St. John, citing that Jolie’s iconic image had overshadowed the luxury brand.
What do you think of this bold move?
